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About Data Mapper for Mailchimp

What is Data Mapper for Mailchimp?

Data Mapper for Mailchimp helps you automatically send your Stripe customer information to Mailchimp.

The application is configured through your Stripe dashboard providing you with full customization on how your customer data is sent to Mailchimp.

All our plans allow customer syncing, with enhanced functionality and customization on the premium plans.

What are the differences between the plans?

All our plans allow customer data syncing, including limited syncing of purchase information. Our premium plans offer additional features such as; Unlimited customer syncing, unlimited purchase syncing, live syncing, custom events and more.

You can see a full comparison between the plans on our pricing page.

Can I try Data Mapper for Mailchimp for free?

Yes, we have a free tier that provides limited synchronization options, which is perfect for small businesses.

Who created Data Mapper for Mailchimp?

Data Mapper for Mailchimp was created by the team at This Dot.

Are you affiliated with Mailchimp or Stripe?

The team behind the Data Mapper for Mailchimp app is not directly affiliated with either Stripe or Mailchimp.

Do you store any data sent from my Stripe account to Mailchimp

We do not store any of your Stripe or Mailchimp data; we simply facilitate the migration of data from Stripe to Mailchimp.

Getting Started

First time setup
  • Go to the stripe marketplace and install the Data Mapper for Mailchimp app
  • Choose your pricing plan and checkout through stripe
  • Sign into your Mailchimp account to link your audience
  • Follow the onboarding steps to sync your Stripe customers with your Mailchimp audience
Can I get additional support?

Our customer support team will readily assist you with any questions or concerns you may have. You can fill in the form below, or reach out to support@data-mapper-for-mailchimp.thisdot.co, and we'll ensure you get the help you need.

Where to find customer info after sync?

Once you’ve set up Data Mapper for Mailchimp and performed the initial sync, your customers will start appearing in your Mailchimp audience.

This will then periodically sync to fetch new customers from Stripe, which can trigger automations in your Mailchimp account to help enhance your marketing strategy.

A few things to be aware of:

  • Guest customers in Stripe will not appear in your Mailchimp audience
  • With your marketing permissions set to “Double opt-in” customers will only show up once they agree to be added to the list.
How can i use my customer info?

Automatically adding Stripe customers into your Mailchimp audience using Data Mapper for Mailchimp allows you to nurture your customers and create campaigns that keep them engaged for the long term, increasing their overall value.

  • Welcome new contacts and showcase promotions or offering a sign-up discount code
  • Recover lost customers by re-engaging customers who haven’t purchased from you recently
  • Send transactional emails such as order, shipping, cancellation, and refund confirmations
  • Thank repeat customers and collect feedback and reviews

If you’re looking for additional inspiration you can find all the pre-built Mailchimp journeys here, or you can create your own.

How to find my customer purchase data?

This feature is only available in the pro and ultimate plans.

To see more detailed information about what your customers have been purchasing, you’ll first need to set up a Mailchimp store. If you’re new to Data Mapper for Mailchimp, you’ll be guided how to set this up during onboarding.

If you’re a returning customer, you can head to your settings page to connect a new store.

Once you’ve connected a Mailchimp store you’ll start to see your data syncing across to Mailchimp. To find it:

  • Open up your Mailchimp audience
  • Under the “Revenue” and “Orders” columns you should see totals for these groups
  • Click on a customer that has a “Revenue” and/or “Order” value
  • You can see additional activity in the activity feed here such as individual orders
  • Scroll down to “Predictive analytics” and you can see even more data such as “Spend to date” and “Average order revenue”
How can I use my customer purchase data?

By syncing customer purchase data from Stripe using Data Mapper for Mailchimp, you can get a much more detailed overview of your customers.

To start, you’ll want to segment your audience into smaller groups based on what’s important to you.

For example, you could segment customers who’ve spent over $400 in your store.
To do this:

  • Open up your Mailchimp audience
  • On the right click “Create new segment”
  • Click either Regular or Advanced
  • Choose a filter and scroll down to the “Ecommerce Activity” group
  • Select “Amount spent in total”
  • Add “400” to the currency box (it should read “Amount spent in total more than $400 USD”)
  • Select “Preview segment”
  • If you’re happy with your segment, select “Save as segment” and give it a name

You can use the above steps to create segments for whatever grouping you like, giving you a refined audience.

Once you’ve segmented your audience, you can then use the segment to send campaigns to the customers on that list, allowing you to create hyperfocused messaging for those customers.

How to create events and tags in Data Mapper for Mailchimp?

Events are a powerful tool that allow you to track specific interactions made by your customers.

With events you can see within Mailchimp which events were triggered in order. This is shown on a customer’s activity feed.

To enable these:

Additionally, you can configure advanced events by selecting “Advanced configuration”.

To see the events once they’ve been created:

Newly triggered events will show up here if enabled in Data Mapper for Mailchimp.

Additionally, you can also add tags to a customer when an event fires. Unlike event logs, this will be added to your customer one-time per tag, which is great for allowing you to segment your audience.

To enable these:

  • Open up Data Mapper for Mailchimp’s settings page
  • Scroll down to Events & Tags
  • Select “Advanced configuration” for the event you’d like to create a tag for
  • Under “Mailchimp tagging” select “Add new mapping”
  • Select the event which triggers the tag and add the name of the tag to create

You can then see the tags on your audience members once a member triggers this event.

How can I use events and tags in Mailchimp?

When events are created in Mailchimp you can see the activity on your customer activity feed.

But this event also allows you to trigger a customer journey which you could use for thanking customers for making a special purchase (like a donation), collect reviews for specific products, or upsell.

To trigger a journey from events:

  • Go to Automations and Build a new journey
  • Name your journey and select your audience
  • Choose a starting point
  • Select API & Integrations and then select Event API
  • Build out the rest of your journey

Tags are created only one time, so can be used a little differently to events.

Instead of triggering a customer journey when a tag is created, you can filter your audience by tags at a later date and use that segment to create a campaign.

This can be great for capturing audience members with tags like “sale shopper” or “holiday buyer” with special campaigns.

To create a campaign from tags:

  • Create an audience segment using a tag as your filter
  • View your segment
  • Send a campaign to your segmented customers

You can also trigger a journey on tag creation similar to event creation above, for things like “new subscriber”.

Sending Data

What data is synced?

When using our manual migration for historical data, we will only migrate your customer data. Any tags or events that occurred will not be synced.

Our automated syncs will include the customer data along with tags and events. Automated syncs occur whenever data for your enabled entities happens.

How often is data synced?

How often data is synced depends on the plan you’re subscribed to. For the Free plan, Stripe customer data will only sync when a manual sync is initiated. For the Starter plan and above, customers will instantly sync to Mailchimp automatically when they are added or updated in Stripe.

Is customer purchase data synced?

Yes! If you're on the Pro or Ultimate plans you can sync both customer data and their purchases to help you communicate with parts of your audience based on their purchases.

To sync customer purchase data, navigate to the Data Mapper for Mailchimp settings page and scroll down to "Purchases & products". Make sure that you've added a store here and your customer purchases will automatically start to sync.

If you haven't completed installation yet, you'll be guided to create a store during setup after configuring your customer information.

My customers are not syncing

First, please make sure you have a list selected in the app settings. You will need to select the list then hit "Save".

If your account contains "Guest Customers", denoted by the word "Guest" in your Customer view, we are unable to synchronize these records for you. This is a limitation of the Stripe platform. You can change your checkout flow to create full customer records and the app will provide value to you.

If you are still experiencing issues, please contact us at support@data-mapper-for-mailchimp.thisdot.co or use the form below.

What are the default event mappings?

Our default events are as follows:

  • Charge Failed: stripe_charge_failed with amount stored as "amount"
  • Charge Refunded: stripe_charge_refunded with amount stored as "amount_refunded"
  • Charge Succeeded: stripe_charge_succeeded with amount stored as "amount_captured"
  • Invoice Finalized: stripe_invoice_created with amount due as "amount_due"
  • Invoice Paid: stripe_invoice_paid with amount paid as "amount_paid"
  • Quote Finalized: stripe_quote_created with quote total as "amount_total"
What are the default tag mappings?

Our default taggings are as follows:

  • Active Subscription Created: stripe-active_subscriber
  • Inactive Subscription Created: stripe-former_subscriber
  • Subscription Updated to Active: stripe-active_subscriber
  • Subscription Updated to Inactive: stripe-former_subscriber
  • Subscription Deleted: stripe-former_subscriber
I have multiple audiences in Mailchimp. Can I use this tool to migrate to both lists?

At this time, Data Mapper for Mailchimp only supports a single audience in Mailchimp. Please reach out if this is a feature you're looking to use at support@data-mapper-for-mailchimp.thisdot.co.

Payments, Cancellations & Refunds

Do you offer discounts?

We do not have any currently available discounts, but we offer a free tier that allows you to explore Data Mapper for Mailchimp before deciding if you should subscribe.

Am I locked into a long-term commitment?

We believe in flexibility. The free tier allows you to try Data Mapper for Mailchimp without any long term commitment. You'll be free to adjust your subscription level or cancel at any point.

You can choose to lock in an annual subscription at a discounted rate, or stick with a monthly plan for increased flexibility.

How can I change my plan?

You can always change your plan from the customer portal. This is also accessible from the settings page in Data Mapper for Mailchimp.

If you have any issues changing your plan, please don’t hesitate to contact support by emailing support@data-mapper-for-mailchimp.thisdot.co.

How can I cancel my plan?

We want you to be delighted with your choice, but if you’re not happy with your subscription you can cancel at any point via the customer portal.

If you do decide to cancel, please leave us a message letting us know why so we can improve Data Mapper for Mailchimp in the future.

If you have any issues cancelling your subscription, please reach out for support at support@data-mapper-for-mailchimp.thisdot.co.

I’ve canceled my plan. Can I get a refund?

If you’ve canceled your subscription within 14 days of signing up then we’ll cancel your plan and refund your payment no questions asked. Just email us at support@data-mapper-for-mailchimp.thisdot.co and request a refund and we’ll be happy to help.

If you cancel your subscription after 14 days then you will not be eligible for a refund and your plan will continue until the end of your term.

We always aim to make things right so if Data Mapper for Mailchimp does not support a feature you need after purchase, please contact us at support@data-mapper-for-mailchimp.thisdot.co and we’ll help you out.

Start your free trial

Get started with Data Mapper for Mailchimp for free

Need more help?

Feel free to contact us with questions about any of our apps or services. We'll get back to you as soon as possible!

You can find information about retrieving your Stripe ID here: https://stripe.com/docs/payments/account
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